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Press kit

Logos, colours and the boilerplate

Everything below is the real brand package. Take what you need; the rules at the bottom are the only conditions.

Press enquiriespalette.json

Boilerplate

Copy this verbatim. It's checked against how the product actually works.

One line

Brtr is a peer-to-peer app for trading items with people near you — no money, no prices, no checkout.

One paragraph

Brtr (pronounced "barter") is a mobile app for trading things you own for things you want. People list items, say what they're looking for, and swap in person. There is no money anywhere in the product: no prices, no currency, no cart and no fees. Brtr is available in English and Arabic, on iOS and Android.Founded in [year] and based in [city].

Name
Brtr
Pronounced
"barter"
Tagline
give one way, get the other.
Typeface
Plus Jakarta Sans · Cairo

Always write it Brtr — capital B, no vowels, no hyphen. The older internal name "TradeIn" is not a product name.

Assets

Lockups

SVG for screen, PNG for quick placement, EPS for anything going to a printer or a fabricator.

  • Primary horizontal

    Br. · brtr · tagline. Splash and hero only — the full signature.

  • Stacked

    For square-ish spaces where the horizontal lockup would set too small.

  • Mark

    The bare Br. wordmark. Favicons, app icons, tight spaces.

  • One-colour, dark grounds

    White artwork for placing on marine or photography.

Sending this to a third party? Send the EPS. The SVG files render the wordmark as live text in Plus Jakarta Sans, so they only look right where that font is installed. The EPS files are fully outlined CMYK vector paths with no font dependency.

Colour

The ratio is 60 white / 30 marine / 10 orange. Orange is an accent and a closer — it is never a background.

  • Marine

    CMYK 85 / 43 / 0 / 71

    Ink, headers, scrims, the icon tile.

  • Signal Orange

    CMYK 0 / 58 / 83 / 0

    The period, and the one action per screen.

  • Deep

    CMYK —

    Dark-mode ground, splash.

  • Mist

    CMYK —

    Cards, listing tiles, dividers.

CMYK values are conversions of the RGB. Pull a proof before a large run, and ask the printer whether the orange should be a spot ink — it sits outside process gamut at high coverage.

Conditions

Six rules we do enforce

  1. The period is always Signal Orange, and is never scaled independently of the stem.
  2. Never stretch, condense, recolour, reset in another weight, or outline the mark.
  3. Clear space is 0.9 × cap height on every side. Minimum 44px in UI, 28px in print, 18px absolute floor — below that use the icon tile, not the bare wordmark.
  4. Never place the mark and the wordmark side by side yourself. Only the pre-composed lockup pairs them.
  5. The name stays Latin in every locale. Arabic appears only as a descriptor beneath, set in Cairo, never larger than the wordmark above it.
  6. Never place the mark on a gradient or a busy photograph.

Trademark search pending · BRTR